THE EFFECT OF MARKETING IN THE UPLIFTMENT OF TOURISM (A CASE STUDY OF ENUGU STATE)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study was on the impact of marketing in the development of tourism in Enugu state.
The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts.
The data for this study were collected both from the primary and secondary sources. A pilot survey of the population was conducted to determine the sample size, on the course of the analysis, may problems were discovered to have hampered the effective and efficient performance of tourism industry in Enugu state. These findings are such as.
- Non application of marketing concepts or marketing activities like sale promotion.
- There is also no marketing department for the majority of the tourism organization.
- There is also lack of government commitment in the implementation of tourism policies.
- The tourism organization themselves have not been able to understand the environment they operate before fixing their prices.
- Inadequacy of fund has also been the major constraints for effective tourism development. Equally tourism industry itself is managed by people who are professional incompetent in the field of tourism. The researcher based on these findings recommended that tourism association should participate in the marking of tourism policies.
The adequate publicity should be given to the industry through sales promotion and advertising to create tourism awareness. That tourism organization should establish and run their own marketing department which should be headed by marketing professions for enhancement of tourism development. That the pricing policies of the different tourist organizations.
Related Project Materials
EFFECTS OF CULTURE ON TEACHING OF SOCIAL STUDIES IN SECONDARY SCHOOLS
ABSTRACT
This study assessed the effects of culture on teaching of social studies in junior secondary schools which are...
EXPLORING THE BENEFITS OF PEER TUTORING PROGRAMS IN EARLY CHILDHOOD EDUCATION
ABSTRACT: This study explored the benefits of peer tutoring programs in e...
A COMPARATIVE STUDY OF NUMERIC SYSTEMS OF ENGLISH AND HAUSA LANGUAGES
Abstract
Linguists are of the belief that, no two languages are phonologically identical. As such, every language has a...
AN ASSESSMENT OF BLOCKCHAIN TECHNOLOGY'S INFLUENCE ON FINANCIAL REPORTING ACCURACY
Abstract
This research assesses the influence of blockchain technology on the accuracy of financial rep...
THE EFFECT OF EMPLOYEE MOTIVATION ON MANAGEMENT ACCOUNTING OUTCOMES
Abstract:
This study investigates the effect of employee motivation on management accounting outcomes i...
THE RELEVANCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN MODERN OFFICE
ABSTRACT
This study was carried out in order to find the relevance of Information and Communication Technologies in mode...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED ANTENATAL INFORAMATION SYSTEM
INTRODUCTION
An information system provides information for decision makers in any organization, which...
THE BENEFITS OF EARLY CHILDHOOD EDUCATION IN PROMOTING ENVIRONMENTAL SUSTAINABILITY
ABSTRACT: The benefits of early childhood education in promoting environme...
THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER
INTRODUCTION
This paper evaluates Nigerian press reportage of political campaign during the 2011...
THE PROBLEMS AND PROSPECTS OF TEACHING TECHNICAL EDUCATION IN SECONDARY SCHOOLS
ABSTRACT
This study was carried out to examine the problems and prospects of teaching technical ed...
